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Times Network Britannia and Mindshare create Cheeseitup.in
onmynews.com

Times Network Britannia and Mindshare create Cheeseitup.in

Times Network, Britannia The Laughing Cow Cheese, and Mindshare are gearing up to launch ‘Cheeseitup.in’. The initiative is an innovative content destination to enhance cheese awareness in India and provide culinary inspiration.

‘Cheeseitup.in’ is for cheese lovers. It aims to offer a wide range of insightful information on various types of cheese, recipes, health benefits, DIY videos, blogs, and more. It will help in curating snackable meals that might be easy to make regularly using different types of cheese from Britannia The Laughing Cow Cheese. Quick snack ideas for evening gatherings or over-the-top gourmet recipes for extravagant dinners, the platform offers engaging recipes that are easy to follow. Users can easily save and download recipes as well.

Developed by Times Network Digital, this digital encyclopaedia for cheese will leverage the network’s expertise in content creation, organic user acquisition, and e-commerce to enhance brand visibility and user engagement. Targeting a wider reach within a year through content integrations & promotions across various platforms of Times Network, including TimesFoodie.com, TimesNow.in, TimesNowNavbharat.com, and ZoomTV.com, this industry-first initiative is strategically promoted by Mindshare, showcasing an innovative approach to brand promotion.
Abhishek Sinha, CEO Britannia Bel Foods, and CBO Britannia Dairy, said, “CheeseItUp.in is Britannia The Laughing Cow Cheese’s effort for all cheese enthusiasts and novices who are constantly looking for gathering knowledge about the product category. After the joint venture between Britannia and Bel group, we began the journey of creating awareness about the category benefits, with borrowed learnings and expertise from the French conglomerate. We realised that as a nascent category in India, the awareness about cheese, its benefits, and usage is still limited and fragmented. We took up this challenge with our partners – Times Network and Mindshare to build an inclusive platform which could cater to this gap for all Indians.”
Commenting on the partnership, Rohit Gopakumar, CEO- ZENL & BCCL(TV Division) said, “Our endeavour is always to provide a balanced platform for both our audience and clients. The satisfaction of achieving brand objectives through targeted content offerings excites our team. Britannia has consistently led the way in creating cutting-edge communication ideas for its various products. This partnership between Britannia The Laughing Cow Cheese and Times Network Digital platforms will undoubtedly break new ground in the cheese category. Collaborating with Britannia and Mindshare to introduce a new and innovative concept that marries content with brand thought leadership is the way forward for deep audience engagement. It’s time to CHEESEITUP!”
Speaking on the partnership, Rohit Chadda, President & COO – Digital, Times Network said, “Content-driven commerce strategically integrates content into the shopping process to provide customers with the highest quality experience. Times Network Digital has the largest base of premium, influential audience in the country across news & lifestyle categories. Our brand TimesFoodie.com, an industry-leading platform in food content, is the perfect partner to create such a food destination for Britannia. The idea of ‘CheeseItUp.in’ is to instil product knowledge and usage, while also taking an innovative approach to ecommerce that directly drives revenue for the brand.”
Amin Lakhani, CEO, Mindshare, shared, “CheeseItUp.in isn’t just a platform, it’s your fun and flavourful culinary playground! We want to make cheese a delicious and healthy part of everyday meal planning. We use real consumer data to craft healthy and inspiring recipes with Britannia The Laughing Cow cheese. It’s connected commerce powered by content. Mindshare has architected a partnership between Britannia Bel Foods and Times News Network. Get ready to experience a whole new world of cheese-based creations! We are excited to see how this platform will revolutionise the way people enjoy Britannia The Laughing Cow cheese in their daily lives.”
Additionally, the integration of quick commerce platform with ‘Cheeseitup.in‘ allows consumers to purchase cheese in a few clicks, seamlessly transitioning from CheeseItUp.in to savouring The Britannia Laughing Cow cheese delights. 
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India Successfully Flight-tests Phase-II Ballistic Missile Defence System
onmynews.com

India Successfully Flight-tests Phase-II Ballistic Missile Defence System

Defence Minister Rajnath Singh complimented the Defence Research and Development Organisation (DRDO) for the successful flight test and stated that it has again demonstrated India’s ballistic missiles defence capability

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“You Are A Woman, Don’t You Know Anything?”: Nitish Kumar To RJD MLA
onmynews.com

“You Are A Woman, Don’t You Know Anything?”: Nitish Kumar To RJD MLA

Facing loud protests, Bihar Chief Minister Nitish Kumar lost his cool at the opposition in the Assembly on Wednesday, venting his anger at an RJD MLA and asking, “You are a woman, don’t you know anything?”

The remark prompted a strong response from senior RJD leader and former deputy chief minister Tejashwi Yadav, who accused Mr Kumar of being a habitual offender when it came to comments against women. 

During the Assembly session, Mr Kumar found his government and himself under attack from opposition MLAs, particularly from the RJD and the Congress, with whom he was in an alliance until the beginning of this year. Raising slogans like ‘Nitish Kumar Hai Hai‘ (Down with Nitish Kumar), the opposition parties attacked Mr Kumar for his government’s “failures” on reservation and special status for Bihar.

Last month, the Patna High Court had struck down the Bihar government’s move to increase the reservation cap in government jobs and educational institutions to 65%. Mr Kumar’s government faced another setback this week when the Union government, of which the chief minister’s party, the Janata Dal United (JDU), is also a part, said “no case was made out” to give special status to Bihar.

In the Assembly, Mr Kumar said the government has taken steps to challenge the Patna High Court’s decision in the Supreme Court, but that failed to pacify the opposition.

As the protests continued during the chief minister’s speech, an increasingly angry Mr Kumar launched into a tirade, saying, “Arre mahila ho, kuch jaanti nahin ho? Arre bol rahi hai, kahan se aate? Yeh logo ne kabhi mahila ko aage badhaya tha? Bol rahi ho? Faltu. Isliye ham keh rahe hai, chup chaap suno. Arre kya hua? Sunoge nahin? Hum to sunayenge. Agar aap nahin suniyega, to aap logo ki galti hai.” (You are a woman, don’t you know anything? Look, she is talking. Have you [the opposition] done anything for women? We will talk and if you don’t listen, its your [the opposition’s] fault.)

As the opposition erupted and the slogan-shouting got louder, Mr Kumar carried on with his speech, insisting that his government has done a lot for the disadvantaged sections of society. 

Reacting to the the chief minister’s remarks, Tejashwi Yadav posted in Hindi on X, “‘You are a woman, do you know anything?’ Making cheap, unwanted, uncivilised, rude and low-level comments against women has become a habit of Honourable Chief Minister Nitish Kumar. This is a very serious and worrying issue for the state.”

“A few days ago, the chief minister had made a lewd comment on the beauty of a BJP woman MLA from the tribal class. Today, he made a comment on two-time Scheduled Caste woman MLA Rekha Paswan. Honourable Shri Nitish ji has become the greatest knower, meditator, interpreter and creator of the universe. Apart from him, no one knows anything,” the RJD leader added.

‘Education’ Comment

This is not the first time Mr Kumar has sparked a controversy with his speeches in the Bihar Assembly. In November last year, he had said women should be educated as it would enable them to avoid sexual intercourse from resulting in pregnancy.

After a furore from leaders of the BJP, which was in the opposition in Bihar at the time, Mr Kumar had apologised and said he was taking back his words. 

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