Founded in 2015, Meesho operates a multi-sided platform linking consumers, sellers, logistics partners, and content creators. Known for enabling affordable e-commerce access, it also offers sellers a low-cost channel to scale their business.

The first complaint in 2023 warned of “illegal construction”, foul water being dumped into the river, and an “underwater dance floor” that was “on the verge of collapse”

According to a vigilance inquiry, TTD allegedly purchased sub-standard garments at highly inflated prices, raising serious concerns about oversight within the institution.