While the JMM-led coalition is seeking to retain power in a tough contest with BJP-led NDA by riding on its welfare schemes including Maiyan Samman Yojana the saffron party has raised the election pitch through an aggressive Hindutva pitch, including infiltration and corruption by the current dispensation
Over the years, the PR mechanism in the industry has remained steadfast, with several celebrities resorting to it. Arjun Kapoor, who is currently enjoying the success of Singham Again, also shared his thoughts on the topic with us. He mentioned that Ranbir Kapoor doesn’t have a PR team.
In an exclusive interview, Arjun Kapoor was asked about the evolving role of PR in keeping up with changing times. He was quick to respond, stating:
“It’s important, and I’ll be very honest with this age group. I feel like an old man saying this, bahut kharab lag raha hai bolte hue (I feel very bad saying this), but it’s not entirely their fault. Their attention span is very short, so you need to remind people, and maybe underline it because there’s a lot going on in their lives and on social media.”
He further emphasized how, amidst so much happening, one needs to make choices about their likes and dislikes. He noted that trends change every day and expressed his belief in the need to remind people that they might not have seen the film, but someone else’s review could influence their choice.
The Singham Again actor stressed the importance of putting oneself out there rather than solely relying on the film to speak for itself:
“Your personality has become interlinked with how much reaction or connection you get with the audience,” said Arjun. He further added, “I think there’s an anomaly to that, and that’s Ranbir (Kapoor). He does it really well. He’s someone who doesn’t overtly engage.”
Arjun admitted that if he didn’t engage in PR, the audience might remember him only for a while. However, if he spoke his heart out and represented his authentic feelings, it would help create a lasting connection with the audience. He stated that when his next film comes out, people would remember him for his authenticity as a person and for his character, Danger Lanka, which builds credibility for people to invest their time and money in watching his films.
Additionally, when asked about people using PR as a tool negatively, Arjun admitted that one shouldn’t overthink it. Being a “newcomer,” he believes PR is simply a tool to reconnect with the audience. It should be used to speak about one’s work and to express oneself authentically.
Singham Again, starring Ajay Devgn in the lead role of Bajirao Singham along with other cop universe actors- Ranveer Singh, Akshay Kumar, Deepika Padukone, Kareena Kapoor Khan, Tiger Shroff, Jacky Shroff, and others, is the latest entrant in the popular Rs 200 crore club.
Helmed by Rohit Shetty, the mass cop action-drama opened to mixed word-of-mouth, however, it maintained a decent hold at the box office after an impressive first week and 2nd weekend. The movie entered the Rs 200 crore mark on its 12th day of release, which is a fair result in a major clash scenario against Bhool Bhulaiyaa 3.
For the record, the movie had passed the Rs 100 crore mark on its 3rd day only. Its opening weekend business was around Rs 111 crore net in India. Further, it surpassed the Rs 150 crore net mark on its 6th Day. And now, it took another 6 days to add Rs 50 crore more to the tally to enter this coveted club.
The Diwali 2024 released threequel emerged as the fourth Ajay Devgn starrer to mark the entry into the Rs 200 crore club. Previously, Ajay Devgn’s Golmaal Again, Tanhaji: The Unsung Warrior, and Drishyam 2 zoomed past this magical figure.
Soon, Singham Again will cross the lifetime box office collections of Golmaal Again to emerge as the highest-grossing movie of the Rohit Shetty-Ajay Devgn duo of all time. It will be interesting to see if the cop drama could beat the final box office collection of Drishyam 2 to take the 2nd spot among the highest-grossing Ajay Devgn movies.
Day
Net box office collection
First Week
Rs 158.75 crore
Day 8
Rs 8.00 crore
Day 9
Rs 12.00 crore
Day 10
Rs 14.25 crore
Day 11
Rs 4 crore
Day 12
Rs 3.5 crore
Total
Rs 200.50 crore in 12 days
Stay tuned to Pinkvilla for more updates.
Disclaimer: The box office figures are compiled from various sources and our research. The figures can be approximate, and Pinkvilla does not make any claims about the authenticity of the data. However, they are adequately indicative of the box-office performance of the films in question.
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