Bhool Bhulaiyaa 3, directed by Anees Bazmee and starring Kartik Aaryan in the lead role, along with Triptii Dimri, Vidya Balan, and Madhuri Dixit, has recorded a phenomenal trend in the advance booking. The much-awaited horror-comedy is expected to end its final advance sales by selling 2.25 lakh tickets in the top three national chains- PVR Inox and Cinepolis, for the opening day alone.
As of 10 PM (October 31, Thursday), Bhool Bhulaiyaa 3 has sold 2.06 lakh tickets in the top national chains. Out of which, PVR Inox took the lead by selling over 1.60 lakh tickets while Cinepolis registered 46000 admits.
The horror-comedy is expected to wind up its final advance sales somewhere close to 2.25 lakh tickets in PIC. The movie is also doing good pre-sales in non-national cinema chains; however, it has to work on the content front to put a healthy number in its full theatrical run.
One cannot rely fully on the advances as a lot of self-buying has been noticed. However, the good part is that the audience has also shown a keen interest in the movie, and the film has recorded organic bookings, too. The real test will begin once the pre-release perception fades away.
Bhool Bhulaiya 3 has made the right buzz with its promotional assets – teaser, trailer, songs, and promos. The big Diwali release is eyeing a good start at the box office. As of now, the Kartik Aaryan movie is targeting Rs 25 crore to Rs 30 crore opening, though a lot will depend on the spot booking and initial public response.
If the horror-comedy drama meets with positive word-of-mouth, it can do wonders at the box office. The genre is booming after the super successes of Munjya and Stree 2 this year. If all goes well, the movie will collect Rs 80-90 crore in the opening weekend in India.
Stay tuned to Pinkvilla for more updates.
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Diwali 2024 is turning out to be a crowded affair with many credible films playing concurrently in theatres. The Tamil industry has films like Amaran, Brother and Bloody Beggar on offer this holiday season. The Telugu industry has Lucky Baskhar (starring Mollywood superstar Dulquer Salmaan) and KA to choose from. Sandalwood has its eyes set on Bagheera, which has a world-building similar to KGF. Bollywood has two biggies, Singham Again and Bhool Bhulaiyaa 3, to offer to cinegoers.
Brother, Bloody Daddy and KA are not the first movie option for the audiences of their respective industries. They are being counter-programmed with the market-leaders. Amaran is a rage in Tamil Nadu, miles ahead of Brother and Bloody Daddy. The war-drama is also the top pick for Telugu audiences, ahead of even Lucky Baskhar, which is the bigger film among direct Telugu releases.
KA took a reasonable start in the premieres by grossing Rs 35 lakh. Courtesy the favourable word of mouth from the premieres, the advance booking speed increased. The spot bookings on the first day of release have been strong too. It has done well on its opening day, grossing Rs 2.65 crore. Coupled with the premiere gross, the day 1 of KA stands at Rs 3 crore.
Day
India Gross Collections
Paid Previews
Rs 35 lakh
Thursday
Rs 2.65 crore*
Total
Rs 3 crore
Bloody Beggar is a small film which promises to have big potential. Despite trailing behind Amaran and Brother, it is showing very good occupancies. The word of mouth is strong and it should hopefully sail through. The uniqueness and quirkiness of Bloody Beggar is its biggest USP.
Day
India Gross Collections
Thursday
Rs 1 crore*
Total
Rs 1 crore
Jayam Ravi and Priyanka Mohan’s family-entertainer has started decently with gross collections in the vicinity of Rs 1.50 crore. The movie is the second most preferred movie among Tamil releases, only behind Amaran. The word of mouth of the movie, like almost every credible film this Diwali is good. What needs to be seen is if good is enough, since the audience has many options to choose from this holiday season and either they would go for the bigger film or the more unique film (Bloody Beggar).
Day
India Gross Collections
Thursday
Rs 1.50 crore*
Total
Rs 1.50 crore
Going by the appreciation, all the three films should see an uptick in the collections over the weekend. Yes, the marketplace further gets crowded with the two big Hindi releases Singham Again and Bhool Bhulaiyaa 3, releasing on Friday. But, there is enough exhibition potential for all films to get optimum showcasing. It is now all about the audience turning up for KA, Bloody Beggar and Brother, when bigger star-led films are available to be watched in theatres.
Do you plan to watch the above-mentioned films in theatres? If yes, which?
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