Jigra directed by Vasan Bala and starring Alia Bhatt, Vedang Raina, Manoj Pahwa and others, dropped by 60 percent from the opening day on its first Monday, as it could only manage Rs 1.80 crore. Coupled with the Rs 16.50 crore opening weekend, the four day total of Jigra stands at Rs 18.30 crore. The weekend trend somewhat suggested that the movie would not hold up and that’s exactly what has happened.

Jigra Drops By 60 Percent On First Monday; The Drop Seals The Film A Sorry Fate

Jigra will have to hold at low levels for a couple of weeks to just end up with respectable final numbers considering the genre and the appeal. Even a steady hold at low levels from here won’t absolve it from an unfavourable theatrical verdict. The social media negativity for the Alia Bhatt starrer has certainly affected the way prospective viewers saw this film. Most people these days, deduce how a film is, based on its collections. Here, along with the low collections, there was a section of the people even questioning its authenticity. When this happens, literally nothing can be done to control the narrative.

Why Has Box Office Become So Important For A Film’s Social Media Image

In today’s time and age, there are just two ways that a movie is seen. Either it is a blockbuster or it is a flop. Films that open low or have limited interest, will always find it difficult to prove their success. Jigra, despite not just being a safe film monetarily, but also being a profitable one for its producers, will have to pay the price of low theatrical collections. The prominence of box office numbers has increased so much that it can’t be ignored even if one wishes to. It gets shoved into everyone’s faces through different mediums on different platforms. When will a film be seen for what it is and not by what it collects is the burning question.

Here’s a look at day-wise box office collection of Jigra

Day
India Net Collections

1
Rs 4.50 crore

2
Rs 6.50 crore

3
Rs 5.50 crore

4
Rs 1.80 crore

Total
Rs 18.30 crore net in 4 days in India

Watch the Jigra Trailer

Akshay Kumar is one of the popular superstars who continues to work in Bollywood. He was last seen as a lead in Mudassar Aziz’s directorial venture, Khel Khel Mein this year. Do you know that Akshay has an ‘obsession’ with saving memes? His Khel Khel Mein co-star Aditya Seal revealed that he would gather everyone to show them on the sets.

In a recent interview with India Today, Aditya Seal shared his experience of working with Akshay Kumar in Khel Khel Mein. Aditya got candid about Khiladi Kumar by saying that he is obsessed with keeping memes on his iPad.

The Khel Khel Mein actor recalled that the superstar would make his co-stars play Ludo on the set. 

“Akshay sir also has this obsession with saving all the memes on his iPad. He would gather everyone to show them. We all had such a good laugh. He has countless numbers of memes with him,” Aditya said.

Talking about his presence on the sets of Mudassar Aziz’s directorial, Aditya Seal shared that Akshay Kumar has an “insane energy” and he had a lot of fun during the filming.

Calling him the “most senior actor” on set, the Indoo Ki Jawani actor shared that Akshay set the tone of the atmosphere on the set. Remembering the time of the shoot, Aditya expressed that the star cast had fun even during intense scenes. He called the experience, “chaotic but also chill”.

Khel Khel Mein also starred Vaani Kapoor, Fardeen Khan, Taapsee Pannu, Ammy Virk, and Pragya Jaiswal in the lead roles. The film was released on August 15 and clashed with Vedaa and Stree 2 at the box office. The comedy movie is now available to watch on Netflix.

Akshay Kumar has a series of films in the pipeline including Jolly LLB 3, Welcome To The Jungle, Bhoot Bangla, Skyforce, Housefull 5, Hera Pheri 3, and others. Akshay last made a cameo in Rajkummar Rao and Shraddha Kapoor-starrer Stree 2.

Meanwhile, Aditya Seal has worked in movies like Tum Bin 2, Student of the Year 2, and Namastey England. He was last seen in Amar Prem Ki Prem Kahaani this year.