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BTS Parent Company HYBE Brings Weverse Con Festival to India for The First Time
HYBE, the company behind K-pop supergroup BTS, is bringing its flagship global music festival, Weverse Con Festival, to India for the first time. The festival is scheduled to take place on March 27 and 28, 2027, in New Delhi, marking its first edition outside Korea.
The two-day festival will bring together Indian and K-pop artists, with live performances, fan activities, brand activations and other cultural experiences. The event will also feature special collaboration stages involving artists from India and Korea.
Weverse Con Festival has grown out of the fan communities built around Weverse, HYBE’s global superfan platform, which counts artists including BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, BOYNEXTDOOR, TWS and ILLIT among its communities. The India edition will bring that online fan culture into a live setting, with opportunities for fans to interact with artists and fellow fans.
Jason Jaesang Lee, CEO of HYBE, said, “Weverse Con Festival India marks a new chapter in our ‘multi-home, multi-genre’ strategy and reflects our commitment to India as a key market in HYBE’s global growth. By bringing HYBE’s global capabilities together with India’s creativity, we aim to create a festival that expands our ecosystem through experiences that resonate with local audiences. We look forward to bringing fans together to discover a new universe of music and unlock an immersive journey where they can connect, celebrate, and explore new possibilities alongside the artists they love.”
Zooil Yang, President of Weverse Company, said, “We are thrilled to join HYBE to deliver Weverse Con Festival India to one of the world’s most vibrant K-pop fan communities. As a global superfan platform, Weverse serves as the leading hub connecting artists and fans around the world. Through the festival, we are excited to extend our innovative services and fan experiences beyond the screen and into a live setting, seamlessly integrating the online and offline worlds of fandom.”
Weverse Con Festival India is co-produced and promoted by BookMyShow Live, the live entertainment experiences division of BookMyShow. The company, which has built K-pop into a growing live category in India, will bring the festival to the country, with tickets available exclusively on BookMyShow.
The first India edition of Weverse Con Festival will give fans the opportunity to experience some of the world’s most influential K-pop artists through immersive live performances, alongside artists from India’s diverse music scene. Bringing global and Indian music cultures together, the festival will offer a distinctive festival experience that celebrates artists, music, and fans, creating new connections across cultures.
HYBE’s India plans extend beyond the festival. HYBE INDIA, the company’s strategic global office in the country, has been conducting nationwide auditions to discover and develop local talent, produce content and expand intellectual property, with a focus on creating locally resonant, globally scalable content.
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