Emraan Hashmi is set to make a return to the horror genre. The actor, who is known for being one of the most recognisable faces of horror in Indian cinema, will headline a new high-concept project titled Rooh. The film, which is designed as a theatrical spectacle, is scheduled for a 2027 release in Hindi, Tamil, and Telugu.

The makers took to Instagram to share the first look along with the caption, “You won’t see it coming. You will feel it forever. @vicked.films presents #Rooh. Releasing in 2027. In Hindi, Tamil and Telugu.”

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Rooh will be directed by Mayank Sharma, the creator and director of the acclaimed Prime Video Breathe franchise. The film is written by Mayank Sharma and Vishal Kapoor, the latter of whom is known for his work on Lapachhapi and Chhorii. Produced by Vikram Khakhar and Sunny Khanna under the Vicked Films Productions banner, the project aims to offer a unique blend of new-age horror, music, and emotion.

Discussing his return to the genre, Emraan had shared his enthusiasm for the project, saying, “Rooh is a film that immediately connected with me because it brings together new-age horror, emotion and music in a very powerful way. This is a space that audiences have always associated with me, and the world Mayank is creating feels intense, emotional and cinematic. That is what excited me the most about Rooh, and I am really looking forward to audiences experiencing it on the big screen.”

Director Mayank Sharma also expressed his vision for the film, mentioning that he wanted to craft something that transcends typical genre tropes. He said, “As someone who has always loved the horror genre… Rooh is my attempt to create a film that goes beyond fear. It’s emotionally layered and immersed with unsettling atmosphere and presented with contemporary cinematic treatment… I’m thrilled to collaborate with Emraan for this deeply layered character. My entire team and I hope to bring audiences a truly unique and unforgettable horror experience.” 

Beyond the narrative, the film places a strong emphasis on music, which is intended to be a major commercial driver. The production is also being developed with global ambitions, incorporating international creative and technical collaborations to enhance its visual scale and overall cinematic experience.

Also Read: Emraan Hashmi’s Awarapan 2 to Release on THIS Date

Samantha Ruth Prabhu and her husband, writer-creator Raj Nidimoru, visited Megastar Chiranjeevi on Monday evening. It was a warm and celebratory meeting. Maa Inti Bangaram director BV Nandini Reddy also accompanied the couple.

Chiranjeevi and his wife, Surekha, had kind words for the entire team. The Mana Shankara Vara Prasad Garu actor appreciated the film’s success, and the team was delighted by his praise. Samantha took to social media shortly afterwards and wrote, “Thank you for your graciousness and support. The entire team of Maa Inti Bangaram is truly elated by your acknowledgement.”

Here’s an interesting piece of trivia. Raj originally developed The Family Man with Chiranjeevi in mind. When the project did not materialise with the megastar, it eventually evolved into the acclaimed series audiences know today.

As for Maa Inti Bangaram, the action drama is holding steady at the box office. For a female-led film, its success has provided a much-needed boost to the distribution sector.

The makers have officially unveiled the teaser of Shraddha Kapoor’s Eetha. The film is based on the life of legendary Maharashtrian Lavani artiste Vithabai Bhau Mang Narayangaonkar.

The teaser opens with a large crowd gathered to watch a Lavani performance. While dancers take the stage, the audience grows restless, repeatedly demanding to see Eetha. “Eetha ko bulao!” they shout, insisting that they have paid to watch her perform.

Also Read: Eetha Leaked Teaser: Shraddha Kapoor Delivers a Powerful Dialogue As Lavani Legend Vithabai