The Delhi High Court granted interim protection to Naga Chaitanya in a personality rights lawsuit, which alleges the “unauthorized exploitation” of his name, image, and identity. According to his legal counsel, numerous digital platforms have mismanaged his celebrity status for traffic. Several websites allegedly used the actor’s name alongside “explicit terms” to attract online viewers. Unauthorized merchandise platforms also listed various products featuring his “distinct likeness” without consent.

The legal action also raised major concerns over the misuse of artificial intelligence. Unregulated entities created manipulated audio-visual content and deepfake material using his identity. Defamatory online videos targeting his personal life have also emerged widely. Considering that he is a celebrity, those narratives went viral. The court, after studying the matter, issued summons to the defendants. Proactive blocking of recurring infringing links has been ordered. Commercial exploitation will also be curbed eventually.

Tollywood stars queue up for protection

Naga Chaitanya, last seen in Thandel and who has since been busy shooting for his next, joins the list of several prominent Tollywood colleagues of his to have approached the Delhi High Court for similar protection. Allu Arjun recently secured an interim order restraining digital platforms from using his voice and likeness. Akkineni Nagarjuna also won a significant personality rights shield. Jr NTR, too, has secured protection. Film personalities need to guard themselves against deepfakes and online commercial piracy.

Vrushakarma to be a benchmark film

Naga Chaitanya is focusing on his upcoming film Vrushakarma, a mystical adventure thriller directed by Karthik Varma Dandu. The movie requires extensive post-production work due to complex visual effects. Meenakshi Chaudhary and Sparsh Shrivastava are playing crucial roles in this December release. “This is such a larger-than-life film. When I read the script, I had so many questions about the execution. The final 30 minutes will set a benchmark for Indian cinema,” Chay recently said.

Also Read: BTS Stills: Naga Chaitanya and Meenakshi Chaudhary From The Sets of Vrushakarma

The buzz surrounding Peddi is increasing rapidly. The film makes its theatrical debut on next Wednesday. Telangana and Andhra Pradesh are preparing for a massive release. These states are the home turf of actor Ram Charan.

The Andhra Pradesh government today gave a major boost to the film. They granted permission to commence premiere shows at 8 pm on June 3. A new Government Order brought more good news for the makers. The state government allowed ticket rate hikes across theatres. Premiere show tickets are priced at Rs. 600 (GST included). Regular single-screen theatres see hikes by up to Rs. 100. Multiplexes are allowed to increase by Rs. 125. This price hike will remain active for the first week of release. The government also permitted five shows per day across the entire state.

Overseas numbers being closely watched

The sports-based action drama is poised for a record opening in a particular overseas market. North America is expecting a massive start for Ram Charan. His previous film Game Changer set huge records in January 2025. It logged the biggest opening day collections for his solo films. Game Changer grossed 1.39 million dollars on Day 1 including premieres. This despite the film’s trailer being unexciting. Peddi is expected to easily surpass this impressive figure. This project is the first major Telugu release after two months. The entire summer season lacked a big superstar vehicle in theatres. Audiences are hungry for a massive cinematic experience. Trade experts predict historic advance bookings in the overseas market.

PM Modi knows the premise

The team recently attended a promotional event in Delhi. Ram Charan spoke about his meeting with Prime Minister Narendra Modi. He mentioned that Modi asked him about the story of Peddi. The actor explained that the film focuses on empowering Indian villages. He told the Prime Minister that it aligns beautifully with the vision of a developed nation.

Also Read: Talk of The Town: Ram Charan and Jr NTR’s Chiselled Physiques in Peddi and Dragon

​The India Meteorological Department’s forecast of below-normal rainfall during the June-September monsoon season was one of the key triggers for Friday’s selloff.